We’re proud of both our event captures and Event Match Quality (EMQ). Why is this important? A higher EMQ means Facebook can better match an event to a specific person, leading to improved reporting in Ads Manager and helping you make more informed decisions. Our EMQ scores are generally great, so be sure to check them along with the accuracy of your event captures!

Yes, we do track purchase value. It’s a crucial metric that helps media channels optimize your ads for better performance.

Since the iOS 14 updates, Pixel tracking has become less reliable and operates at reduced capacity. The Conversion API (CAPI) helps recover tracking data lost from users who opt out on iOS devices.

This means more data and improved reporting, allowing Facebook to receive better insights to optimize your ads effectively.

This is a rare case where your theme or other apps may have caused interference. Just reach out to us in the chat, and we'll custom-fix it for you, no problem!

Quick and accurate decision-making is essential for staying ahead of competitors targeting the same customers.

Parkour Pixel's Purchase report gives you real-time insights into sales attributed to your ads, helping you make informed choices faster.

Not necessarily. You can keep the app for other features, but for pixel installation, ensure you select the correct pixel ID in Omega to avoid any conflicts.